Seminar: Data mining in the direct marketing of Česká spořitelna
Date and time | 15. 12. 2011 10:30 - 12:00 |
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Room | 403 NB |
Data mining in the direct marketing of Česká spořitelna
Speakers: Jan Spousta
The author, a senior analyst in a leading Czech retail bank, presents his experiences from the implementation and development of data mining in the context of Direct Marketing department. The presentation will touch both organizational and technical aspects of data mining.