Seminář: Clickstream analysis – data collection, preprocessing and mining using LISp–Miner system

Datum a čas 13. 4. 2006 10:30 - 12:00
Místnost 403 NB

Clickstream analysis – data collection, preprocessing and mining using LISp–Miner system

Prezentující: Tomáš Kliegr

Clickstream analysis can provide commercial websites with a useful feedback on online advertising and SEO (Search Engine Optimization) campaigns. The talk will present a case study implementation of the whole mining process conducted according to the CRISP–DM methodology. Following topics will be covered: a) cookie–based data collection on the server application layer, b) transformation of the varying–length clickstream into a constant number of attributes, c) association rules mining using the 4ft–Miner procedure of the LISp–Miner system.