Seminář: Data mining in the direct marketing of Česká spořitelna

Datum a čas 15. 12. 2011 10:30 - 12:00
Místnost 403 NB

Data mining in the direct marketing of Česká spořitelna

Prezentující: Jan Spousta

The author, a senior analyst in a leading Czech retail bank, presents his experiences from the implementation and development of data mining in the context of Direct Marketing department. The presentation will touch both organizational and technical aspects of data mining.